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IBPS SO MARKETING QUIZ QUESTIONS are a mixture of all topics. Here we discuss some important questions concerning to your SO Mains Exam. Along with the question, you will also get the detailed analysis regarding IBPS SO MARKETING QUIZ QUESTIONS.
IBPS SO MARKETING QUIZ QUESTIONS
1. A very large market segment is called-
| (a) Niche Market |
| (b) Meta Market |
| (c) Mass Market |
| (d) Multi-level Market |
| (e) Market Segmentation |
Solution: (e) Market Segmentation
2. Good Customer Service is an extended arm of-
| (a) Web Marketing |
| (b) Internal Marketing |
| (c) Process Marketing |
| (d) Service Marketing |
| (e) Indirect Marketing |
Solution: (d) Service Marketing
3. Mass Communication with potential customer paid through public media is –
| (a) Sales Promotion |
| (b) Publicity |
| (c) Advertisement |
| (d) Brand Building |
| (e) Public Relations |
Solution: (c) Advertisement
4. Which of the following is necessary for effective management –
| (a) Measureability |
| (b) Sustainability |
| (c) Easy Accessibility |
| (d) All of these |
| (e) None |
Solution: (d) All of these
5. The segmentation of markets based on the gender of the customer is –
| (a) Psychographic Segmentation |
| (b) Geographic Segmentation |
| (c) Demographic Segmentation |
| (d) Lifestyle Segmentation |
| (e) Socio Cultural Segmentation |
Solution: (c) Demographic Segmentation
6. Marketing Share can be increased by –
| (a) increasing the products |
| (b) increasing the sales volume |
| (c) increase the number of sales persons |
| (d) None |
| (e) All |
Solution: (b) increasing the sales volume
7. What does M stands in DMAIC improvement cycle?
| (a) Manufacturing |
| (b) Monopoly |
| (c) Measure |
| (d) Management |
| (e) Manual |
Solution: (c) Measure
8. The collective perceptions & people have formed about an organisation is –
| (a) Brand Value |
| (b) Brand Attribute |
| (c) Brand Asset |
| (d) Brand Architecture |
| (e) Brand Image |
Solution: (e) Brand Image
9. What is USP of savings account?
| (a) High Rate of interest |
| (b) Risky transactions |
| (c) Easy operations |
| (d) Back office facility |
| (e) Expensive transactions |
Solution: (c) Easy Operations
10. Marketing in Bank is a necessity today. Because –
| (a) Management |
| (b) Nationalisation |
| (c) Fashion |
| (d) Liberalisation |
| (e) Urbanisation |
Solution: (d) Liberalisation
11. The secondary buying motive is –
| (a) To be superior |
| (b) Curiosity |
| (c) Product |
| (d) to take a risk from the market |
| (e) None |
Solution: (a) to be superior
12. What is the key element in the overall market offering?
| (a) Services |
| (b) Experiences |
| (c) Product |
| (d) Customer |
| (e) Marketing Plan |
Solution: (c) Product
13. A price strategy where the price of a product is kept low as compared to its competitors is known as –
| (a) Skimming |
| (b) Premium |
| (c) Regulatory |
| (d) Penetration |
| (e) Competition |
Solution: (d) Penetration
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