IBPS SO MARKETING QUIZ QUESTIONS 2025- Solutions!

IBPS SO MARKETING QUIZ QUESTIONS are a mixture of all topics. Here we discuss some important questions concerning to your SO Mains Exam. Along with the question, you will also get the detailed analysis regarding IBPS SO MARKETING QUIZ QUESTIONS.

IBPS SO MARKETING QUIZ QUESTIONS

The IBPS SO Marketing section consists of different topics. These topics are relevant to the subjects that you had studied during your bachelor’s or master’s. Sometimes, seeing the things we start analyzing, we realize that it will be somewhere different. But it is nothing like that, all these things are similar to those learnings that you completed during your college time. Well, at that time, we had only read those topics according to the subjects and environment. But here we have to deal with the questions deeply.

Otherwise, it becomes difficult to score the marks in the questions. So, you must start giving a look to the question and analyse it completely. Let’s see some of the marketing questions that you can go through. These questions came through the research and topics that are being repeated in the examination. Well, the question can come from any of the areas, so you must stay alert and open your mind while attempting the section.

1. A very large market segment is called-

(a) Niche Market

(b) Meta Market

(c) Mass Market

(d) Multi-level Market

(e) Market Segmentation

Solution: (e) Market Segmentation

Types of market segmentation	Basis	Examples
Demographic	Age, gender, income, education, etc.	Targeting skincare products to women aged 25–40
Geographic	Region, country, climate, city size	Promoting winter coats in colder regions
Psychographic	Lifestyle, values, personality	Marketing eco-friendly products to environmentally conscious consumers
Behavioral	Buying habits, usage rate, brand loyalty	Loyalty programs for frequent buyers
Technographic	Technology usage and preferences	Targeting smartphone accessories to tech-savvy customers
Firmographic	Company size, industry, revenue	Software solutions tailored for large enterprises

2. Good Customer Service is an extended arm of-

(a) Web Marketing

(b) Internal Marketing

(c) Process Marketing

(d) Service Marketing

(e) Indirect Marketing

Solution: (d) Service Marketing

7Ps	Explanation
Product	The actual service offered
Price	Pricing strategy
Place	Distribution channels including online platforms.
Promotion	Advertising, personal selling, promotions etc.
People	Employees and customers involved
Process	The way the service is delivered including packaging, distribution, and transportation.
Physical Evidence	Tangible cues that reassure quality.

3. Mass Communication with potential customer paid through public media is –

(a) Sales Promotion

(b) Publicity

(c) Advertisement

(d) Brand Building

(e) Public Relations

Solution: (c) Advertisement

Types of advertising	Medium of advertising
Print Advertising	Newspapers, Brochures & Magazine
Broadcast Advertising	TV & Radio
Digital Advertising	Websites, social media, Google
Outdoor Advertising	Billboards, Hoardings, Boards
Influencer Advertising	Social media influencer advertising

4. Which of the following is necessary for effective management –

(a) Measureability

(b) Sustainability

(c) Easy Accessibility

(d) All of these

(e) None

Solution: (d) All of these

5. The segmentation of markets based on the gender of the customer is –

(a) Psychographic Segmentation

(b) Geographic Segmentation

(c) Demographic Segmentation

(d) Lifestyle Segmentation

(e) Socio Cultural Segmentation

Solution: (c) Demographic Segmentation

Variable	Description
Age	The segmentation can be done through grouping by age.
Gender	It also consist of difference according to gender including Male, and female.
Income	Low, middle, high-income groups
Education	High school, college, graduate level
Occupation	Job type or profession
Marital Status	Single, married, divorced
Religion	Cultural background
Nationality	Based on race, and culture

6. Marketing Share can be increased by –

(a) increasing the products

(b) increasing the sales volume

(c) increase the number of sales persons

(d) None

(e) All

Solution: (b) increasing the sales volume

7. What does M stands in DMAIC improvement cycle?

(a) Manufacturing

(b) Monopoly

(c) Measure

(d) Management

(e) Manual

Solution: (c) Measure

It consists of a Structured and logical approach, specifically focuses on data and evidence, helps to reduce errors and variability, improves quality and customer satisfaction, and helps in enhancing team collaboration by solving their problems.

8. The collective perceptions & people have formed about an organisation is –

(a) Brand Value

(b) Brand Attribute

(c) Brand Asset

(d) Brand Architecture

(e) Brand Image

Solution: (e) Brand Image

9. What is USP of savings account?

(a) High Rate of interest

(b) Risky transactions

(c) Easy operations

(d) Back office facility

(e) Expensive transactions

Solution: (c) Easy Operations

USP refers to the Unique Selling Proposition. It helps in differentiating the brand in crowded markets according to the price. Moreover, it helps in different sectors by guiding, marketing, and messaging. Also, it builds customer loyalty and increases the sales of a product.

10. Marketing in Bank is a necessity today. Because –

(a) Management

(b) Nationalisation

(c) Fashion

(d) Liberalisation

(e) Urbanisation

Solution: (d) Liberalisation

11. The secondary buying motive is –

(a) To be superior

(b) Curiosity

(c) Product

(d) to take a risk from the market

(e) None

Solution: (a) to be superior

12. What is the key element in the overall market offering?

(a) Services

(b) Experiences

(c) Product

(d) Customer

(e) Marketing Plan

Solution: (c) Product

13. A price strategy where the price of a product is kept low as compared to its competitors is known as –

(a) Skimming

(b) Premium

(c) Regulatory

(d) Penetration

(e) Competition

Solution: (d) Penetration

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