THE IBPS SO MARKETING Chapter Brand Management chapter is brand management. The chapter is reflected in the IBPS SO 2025 Marketing MAINS SO exam. Give a thorough read to the chapter and know Brand Management in detail.
IBPS SO MARKETING Chapter Brand Management
Brand Management is a marketing technique that helps increase the value of a product. Or you can say that it is a connection between the promotional value of the company’s product and the emotional value to customers. To know more about the IBPS SO MARKETING Chapter Brand Management read it, and gain more information regarding the chapter.
| Topic | Details |
|---|---|
| Definition | Brand Management is the process of maintaining, and improving a brand so it stays favorable to customers. |
| Key Elements | Brand Identity, Brand Positioning, Brand Equity, Brand Loyalty, Brand Awareness |
| Brand Identity | Visual and verbal elements that distinguish a brand |
| Brand Positioning | Creating a unique place in the minds of target customers compared to competitors |
| Brand Equity | Value and strength of the brand in the market – includes perceived quality, loyalty, and awareness |
| Brand Loyalty | Customers’ commitment to repurchase or continue using the brand |
| Brand Awareness | Extent to which customers recognize or recall the brand |
| Brand Extension | Using an established brand name for new products in different categories |
| Brand Revitalization | Strategies to refresh a declining brand |
| Tools Used | Advertising, Promotions, Sponsorships, Packaging, Social Media, Influencer Marketing |
| Key Metrics | Brand Recall, Recognition, Net Promoter Score (NPS), Customer Satisfaction Index |
| Examples | Coca-Cola (brand consistency), Apple (brand loyalty), Amul (brand extension) |
IBPS SO MARKETING Chapter Brand Management Questions
1. What is the term brand stands for?
a) A logo or symbol only
b) A name only
c) A name, term, symbol, or design that identifies a product or service
d) Just the product
Solution: c) A name, term, symbol, or design that identifies a product or service. The brand helps to identify the product or service with its name. It becomes easy for people to get the product when they know the name. So, in the IBPS SO MARKETING Chapter Brand Management Questions, brand must include the slogan, logo, design, and name. Further, this helps in differentiating the product from other products.
2. Which of the following is an example of brand extension?
a) Coke introducing Diet Coke
b) Nike launching new shoes
c) Apple opening new stores
d) Samsung selling its old models
Solution: a) Coke introducing Diet Coke. The brand extension is known by its name when the company wants to extend its business. We see that when the company launches a new product, it must differentiate it from the other existing products. It is done in order to add a new product to the market, or you can say that it is the brand extension that a company can do.
3. Which of the following is not a component of brand equity according to Aaker’s model?
a) Brand loyalty
b) Brand awareness
c) Brand assets
d) Brand associations
Solution: c) Brand assets. The Aaker model consists of brand loyalty, brand awareness, brand associations, and perceived quality. We think that the brand asset is not a model of the Aaker model.
4. The term Brand personality refers to?
a) The color scheme of the brand
b) The logo design
c) Human characteristics associated with a brand
d) The founder’s personality
Solution: c) Human characteristics associated with a brand. The term Brand Personality refers to the human skills and traits. It helps in establishing a brand with the help of customer connection. We see that through it the customer gets attracted to a particular brand and the brand can get established.
5. The term Co-branding refers to:
a) Promoting multiple products of the same brand
b) Combining two or more brands on a single product
c) Changing brand name
d) Using a local distributor’s name
Solution: Combining two or more brands on a single product. The term co-branding is a strategy that helps in getting the combination of two brands. So in the IBPS SO MARKETING Chapter Brand Management Questions the product can be sold and the customer pays more attention to the other products. Sometimes, it is done to get a product to a single name.
6. A brand’s value proposition primarily communicates
a) The logo and design of the product
b) The pricing strategy of the brand
c) The benefits and values a customer receives
d) The internal goals of the company
Solution: The benefits and values a customer receives. The brand value proposition refers to the term that considers the benefits and value of a customer. It is done so that the brand gets promoted and people can look at it with their own perspectives. Moreover, it helps in identifying the right product for the customer.
Related:
- IBPS SO MARKETING Chapter- Basic Marketing Principles
- IBPS SO HR Chapter- Human Resource Management
- IBPS SO HR 2025 Study Tips – Detailed PDF Notes!
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